Life insurance is about protecting the people you cherish most, and there's no better reminder of that than the moments when #LoveGetsReal. Our campaign was able to speak to Allstate’s desired audience – new parents – in an intimate and authentic way.
We introduced the #LoveGetsReal hashtag on Allstate’s social media channels and encouraged our audience to submit their own content, including photos, videos, and GIFs.
Finally, designing and developing a landing page that made understanding the ins-and-outs of life insurance and how little it costs to protect the ones they love simple.
